WHAT IS A “STREET TEAM”?
Street teams originated with hip-hop and other urban contemporary music. Without the support of larger “mainstream” labels, artists found fans willing to help spread the word about their performances and recordings. They’d wear caps with the act’s logo, put up stickers and flyers around town, or just use word-of-mouth. Many also used the Internet, from chat rooms and social media to building fan sites.
WHY SHOULD I JOIN?
As both an incentive and a tool, I’ll provide you with discount codes for purchasing print copies.
- Walk into local brick-and-mortar bookstores and order a copy of Lamikorda. You’ll likely have to place a special order, but then they will be aware of the title. Thank them profusely, and then when your friends ask about the book, encourage them to order through the same bookstore.
- Know a science fiction fan? Give a copy of Lamikorda as a gift!
- Donate printed copies to schools, clubs, coffee-shop lending libraries … anywhere you find books for people to read.
- Talk up Lamikorda when a relevant topic comes up in conversation — science fiction, languages, culture clashes, future technology, et cetera.
- I’ll be coming up with palm cards and swag you can buy and distribute, to help spread the word. Stay tuned!
- Chat up the book through social media, email and other venues. Include links to the CreateSpace and Amazon Kindle online marketplaces.
- Write an online review on Amazon, to help boost its placement in their online catalog, and to encourage others to buy and read.
- Help connect with online reviewers — the more reviews a book gets, the greater visibility.
- There’s also a Facebook page … link to it to keep in touch with other readers, and invite others to join.
So here’s the link to the CreateSpace marketplace page:
For the Amazon Kindle sales page:
And if you have more ideas, please post them in the comments below – THANKS!